Have you heard of the romantic tradition where giving the 2nd button from a school uniform means "I give you my heart"?This custom originates from Japan. At graduation ceremonies, when a girl asks a boy for his second button, it signifies her affection. If he offers it, it marks the beginning of a relationship.
Inspired by this gesture, the LOVE BY THE MOON Valentine’s Day Collection captures that pure flutter of first love. Each piece is like wearing the button closest to the heart—transformed into a timeless token, forever close to yours.
